Lead generation is all too often seen as a seemingly simple and straight forward marketing process. Whatever business sector you happen to be operating in, and whatever the size of any individual business, lead generation is essentially the apparently uncomplicated matter of matching the products you have to offer with existing and potentially new customers who can be reasonably expected to show an interest in purchasing what it is you have to offer.
If only the reality of business in an increasingly competitive industry were so simple and straight forward! The truth is, of course, that lead generation – finding the right customers at the right time and identifying them as willing enough to seek a more detailed, active sales pitch from you – can often prove difficult, time-consuming and expensive. You might care to consider, therefore, whether this is something that you could more reliably and more cost-effectively leave to the experts.
Call in the experts
We pride ourselves in being the experts in generating live leads. It is an expertise that has made us a leading provider of live leads to small and medium-sized businesses in the UK – we provide more than 3,500 live leads every month to the commercial insurance industry alone, for example, and have the ability to bring our lead generation expertise to any business sector.
Pre-qualified, live leads in real time
The service we offer allows you to concentrate on what you do best, leaving our experienced team of telemarketers to deliver the leads direct to your office. Pre-qualified, live leads in real time – just what does that mean?
- Pre-qualified – your business time is precious and you’ll want to devote the best part of it to dealing with those calls most likely to result in a sale. Pre-qualification, therefore, is a way of ensuring that any enquiries we forward to your office are from callers meeting the criteria we have agreed with you in advance (these “rules” can be as rigorous or as flexible as you choose);
- Live leads – the caller is actively looking the goods or services you supply, has called to make just such an enquiry and has met the pre-qualification criteria we have jointly agreed;
- Real time – just as the term suggests, our telemarketers are working in “real time” lead generation. That is to say that each lead they generate represents a caller who is currently on the telephone line and can momentarily be put on hold while confirmation is sought from your own office that the caller can be put through to you, so that you can take his or her order.