Posted January 22nd, 2010
The key to success in practically any business endeavour is a keen and thorough understanding of your market. In turn, such understanding is likely to rely on a great volume of well-researched, current and up to date information about those businesses which you rely upon for your own sales. In the highly competitive market of any industry, business data lists are likely to be a regular point of reference.
Although accurate and reliable business data thus frequently provides a core source of information, it may often prove difficult, time-consuming and expensive using your own business resources to compile it. An increasingly cost effective way of gaining access to just the sort of information on which your business relies, therefore, is to contract out the service – thus passing on to an experienced and professional third party all the hard work involved.
The Business Octopus service, for example, provides just such a facility. There is a wealth of information upon which your dealings with partner businesses can be developed and refined through the more than three million individual business records that we maintain. What’s more, the quality of that data is assured by the work that we have already put in to sorting it, so that a huge volume of information is readily and practically available to you without further effort or investment on your part.
When you purchase business data lists in this way, you can rest assured that the information is:
- Exhaustive – we can draw on more than 3 million business records and over 40 million consumer records. In the case of the former, these will give you access not only to the address and telephone numbers of the businesses concerned but named contacts, too, together with their position in the company, along with brief business profiles. Consumer records also include telephone numbers and addresses, but also important profiling information such as employment status and income, purchasing histories, lifestyle information, and whether they are home owners, mortgage holders or borrowers.
- Up to date – there is nothing more frustrating or misleading than business data lists that are inaccurate or out of date. Of course, businesses and individuals change their addresses and telephone numbers and that’s why we go out of our way to ensure our data remains up to the minute by ensuring that every contact record has been contacted within the past six months.
Tags: business data, list data, Mailing Lists
Posted in Marketing Data |
Posted January 12th, 2010
Whether you are running a medium sized enterprise with a well-defined and dedicated budget for marketing or a smaller business that relies on more discreet methods, there are some common features to the marketing data you are likely to be using – more or less consciously. In essence, that data can be summarised as the information on which you base the acquisition of your customers and clients, their retention, and the means at your disposal for contacting them and staying in communication with them.
These three principles are clearly very closely related and are likely to involve at least the following considerations:
- Acquisition – Customers are needed, of course, if you are successfully to market your goods or your services. The acquisition of an extensive customer base is one of the primary goals of any business enterprise, whatever its size. It is not just the sheer volume of potential customers that is likely to distinguish the successful enterprise, however, but the way that potential market is differentiated, segmented and specifically targeted – so translating potential into actual custom;
- Retention – If you’ve gone to the time, trouble and likely expense of capturing customers in the first place, it makes only good sense to retain as many of them as possible. Once again, this is likely to depend on the effectiveness of your market segmentation and your ability to target the most profitable, long-term sales opportunities. Retaining your customers, however, also relies in the third imperative of cost-effective marketing data – communication;
- Communication – successful marketing relies on your being able to maintain regular and relevant communication with existing, new and potential customers. Whether this is by the more conventional, tried and tested methods of posted mail or use of the contemporary medium of instantaneous contact by email, you will want to be assured that messages actually reach the intended recipients by keeping your marketing data thoroughly up to date.
If you’re running a small to medium sized business, reliable marketing data might prove more important and deliver greater returns than you might imagine. That’s where the service we can provide could prove a genuine boost to both your short and longer-term business prospects within the increasingly competitive insurance market.
Tags: Marketing Data
Posted in Marketing Data |
